New Domain Name for Los Angeles (?)

.la is the domain name for Laos, but not for GoDaddy.

"GoDaddy, the world's largest domain registrar, will kick off a marketing campaign Monday to rebrand .la as the Web suffix for Los Angeles.

The Scottsdale, Ariz., company believes geographical-based Web addresses are the next big thing for its sales of Internet domain names, and .la will be the first Web suffix, or top-level domain, GoDaddy markets in this way.

Web addresses using the .la suffix have been available for purchase since the late 1990s, but GoDaddy, which sells more than 50% of new domain-name registrations, didn't add it to its catalog until June 20, after partnering with CentralNic, the company that handles the database for .la Web addresses.

Once GoDaddy begins marketing the suffix on Monday, it expects .la sales to explode.

"When we carry a TLD [top-level domain], it moves the needle," said GoDaddy's Rich Merdinger, vice president of domains."

"GoDaddy said it plans to market the suffix using billboards and online ads targeting users in Los Angeles."

"GoDaddy is selling .la addresses at $39.99 each per year."


http://www.latimes.com/business/technology/la-fi-tn-godaddy-market-la-web-addresses-los-angeles-20130705,0,3933702.story

Usually I would say .la is only trash, but the market power from GoDaddy is always a game changer.

Starfighter wrote:Usually I would say .la is only trash, but the market power from GoDaddy is always a game changer.

I agree - they did a brilliant job at promoting .CO - see www.cointernet.co for more info on this extension.

Of course GoDaddy have another 2 claims to fame:

1. Being the world's largest registrar.

2. The only major registrar NOT to offer the .tel extension.

Do they know something we don't - or is it just that the inability to sell add-ons like web hosting made .tel unattractive to them ?

http://MikeSeaton.tel

GoDaddy is working seriously (and spending money) for .la domains


http://www.dailynews.com/news/ci_23628742/move-over-dot-com-dot-la-is-moving