Google owns G.CO and to promote it they are running a billboard at Times Square. You go to www.g.co/Everyone and upload an image (maybe upload the .Tel logo) then you get an email hours later with image after it gets shown. Probably will use if they get their new gTLDs? Great interactive way of promoting a brand, so out of the box lessons for .TEL ?
My Nevada pic from last week's vacation ...
https://plus.google.com/photos/+chrome/albums/5813413776525373937/5814813145379602002
My Nevada pic from last week's vacation ...
https://plus.google.com/photos/+chrome/albums/5813413776525373937/5814813145379602002