May be for companion Watch , or for smart watches, the intersection point for VAR about .TEL is the DYI branding, or the sponsored Branding of the Bluetooth SSIDs or the WIFI SSIDs of smart Watches, wristbands, to enable opt in/opt out further marketing impulse >>
www.SSIDs.TEL .
Same background scenario like branding WIFI Wireless names of WIFI routers with your dot TEL domain name , instead of stupid tags like the_FBI_van , or mine_is_nicer_yours , or dumb budda_bar_nyc , or hi_this_is_John from mobile phones or smartphone Bluetooth or Wifi SSIDs flocking into a large conference hall.
Human users, at least by human curiosity, will try to reach alternatively
www.JoePublic.TEL or
www.WirelessInternet.tel by preliminary alternative route , to verify if it looks like the safe amenity wifi spot or a friendly blueetooth connection they can engage with, and not a foe or obscure unknown wifi honey (s)pot .
If this SSID is branded with
www.yourbusiness.tel under Telnames featured .tel , they can get latest offers, coupons, mobile (paypal) payment mean for pre payment, etc etc , of bare .TEL with public keys in the public data area, and access to private directory of secret tokens in labelled very private drawers within the private Telfriends area.
Through human search within local radio range for recognition of a known... Wireless name !
Tomorrow mobile apps will to that randomly, and even prompt the user to engage into a more appealling Wireless name than another. Than what nicer than a structured data in the DNS dot TEL domain, with collection of public of privte tokens for opt in or opt out push marketing ?
It is also coming slowly to the point on the other hand , because of the salvatory present bypass from "Internet of Things" towards "Internet of mobile objects" (mobile object passing by beacons, whether paypal or apple beacons in Malls, whether indoor beacons or garage beacons for home automation or home protection, whether DIY or third party beacons based on arduino or raspberry) ,
while Mobile objects being, guess what ...
Smartphones, (physical keys) ringholders, companion watches, smart wristbands etc , all with connectivity/identification layer granted by ... still untapped SSIDs !!!
BTW did you start branding your office WIFI router , or your own bluetooth SSIDs with your best dot tel url ?
Why not having you car wifi SSID, all your other your SSIDs tagged with your dot TELs, and promoting your mobile ready dot TEL dn everywhere you go, or your fleet goes, or whithin your outlet network footprint for street Bluetooth or street wifi marketing....?
Just give it a try on your own, and of course as soon as you get a smart Watch or a smart wristband , self promote your TELs throught them....
Already Millions of beacons are on their way to ... read you/your smartphone ( alt. your mind ... for those happy reminders of Alan Parson 's Project ;+)