Some quotes for a reality check:
http://www.teltalk.org/t714-telnames-is-very-self-confidentUK's fastest growing mobile website brand
http://www.teltalk.org/t660p40-telnames-mobile-website-builder#3663Telnames disrupts domain industry
http://www.teltalk.org/t506-mobile-ready-website-leader-telnames-shows-power-of-its-product-in-major-call-measurement-study#844043 per cent of .tel profile page views resulted in phone calls to local merchant directory advertisers
http://www.telnames.comIt has brought in many new customers