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From April, Google is banning phone numbers in AdWords ad text and insisting on the use of call extensions.
See http://thenextweb.com/google/2013/03/21/google-alters-adwords-rules-to-charge-for-phone-number-clicks-will-ban-workarounds-starting-in-april/ for full details.
http://MikeSeaton.tel
That's good news for AdSense publishers - no more click-free phone number advertising, earning you nothing, on your site !When a customer clicks the phone number on a mobile device that’s capable of making a phone call, you’ll be charged the same as for a standard click on the ad. Note that your phone number will be clickable only on devices that allow a user to click and call (so, for example, your ad will not show a clickable phone number on iPod Touch devices).
See http://thenextweb.com/google/2013/03/21/google-alters-adwords-rules-to-charge-for-phone-number-clicks-will-ban-workarounds-starting-in-april/ for full details.
http://MikeSeaton.tel
