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The .tel is more than a Top Level Domain. It is an Internet service powered by a Top
Level Domain. This internet service has 3 main components:
1. It integrates all communication solutions such as email, phone, fax, premium
numbers, call centers, IVR systems, vanity numbers and VoIP solutions, under a
single brand-oriented solution -- YourCompany.tel or YourName.tel.
2. It provides an entry into a global directory that offers: customer control over
published data and keywords, accessibility from any Internet enabled device,
and searchability by all major search engines.
3. It uses innovative DNS technology that ensures speed of access, live data,
clickable call-to-communicate links, ease of navigation and protection of private
data.
The .tel cannot be measured against other Top Level Domains (TLDs) because it is
fundamentally different. All existing TLDs map domain names to IP addresses. By
contrast, the .tel maps domain names to contact information and keywords stored
directly in the DNS.
As a Top Level Domain, the .tel has a unique purpose that is not in competition with
other TLDs: the ultimate purpose for .tel is communication while the purpose for other
TLDs is reaching content on websites.
However, as an internet service, the .tel may be compared to various other companies.
The following provides a market positioning analysis of .tel for both the corporate and
individual markets.
Corporate Market Positioning
To understand the value offered by .tel to businesses, Table 1 provides a comparative
analysis of existing companies that offer somewhat similar services. While each of these
company types contains some similarities with the .tel, none offer the complete set of
features and benefits of the .tel.
As shown on the vertical axis of Table 1, these companies can be categorized into five
distinct groups:
• Directory Services: such as online yellowpage providers
• Webpages: specifically the “Contact Us” pages
• Local searches provided by global search engines: such as Google Local
• Vanity name numbers: such as 1800-Flowers
• Voice or SMS based interactive applications: such as interactive voice response
(IVR) systems
As shown on the horizontal axis of Table 1, the benefits and features of the .tel can also
be broken into five distinct groups:
• Core Concept – addresses the primary reasons for corporations purchasing a .tel
• Value Added Features – addresses additional benefits offered by the .tel
• Speed of Access – addresses issues of data volume, download speed and navigation
• Search Capabilities – addresses the use of keywords
• Cost Benefit Analysis – addresses the cost of .tel versus other services
The corporate comparative table is provided in the PDF file through the link at the bottom.
Individual Market Positioning
To understand the value offered by .tel to individuals, Table 2 provides a comparative
analysis of existing companies that offer somewhat similar services. While each of these
company types contains some similarities with the .tel, none offer the complete set of
features and benefits of the .tel.
As shown on the vertical axis of Table 2, these companies can be categorized into five
distinct groups:
• Online Whitepages: such as Yahoo! People Search
• Address Books: such as PC-based Outlook or Mobile-based Blackberry address book
• Unified Communication Solutions: such as UNYK, Skype and GrandCentral
• Professional Community Sites: such as Plaxo
• Social and Student Community Sites: such as Facebook
As shown on the horizontal axis of Table 2, the benefits and features of the .tel can also
be broken into five distinct groups:
• Core Concept – addresses the primary reasons for corporations purchasing a .tel
• Value Added Features – addresses additional benefits offered by the .tel
• Speed of Access – addresses issues of data volume, download speed and navigation
• Search Capabilities – addresses the use of keywords
• Cost Benefit Analysis – addresses the cost of .tel versus other services
The individual comparative table is provided in the PDF file through the following link.
Source: DocStoc
Level Domain. This internet service has 3 main components:
1. It integrates all communication solutions such as email, phone, fax, premium
numbers, call centers, IVR systems, vanity numbers and VoIP solutions, under a
single brand-oriented solution -- YourCompany.tel or YourName.tel.
2. It provides an entry into a global directory that offers: customer control over
published data and keywords, accessibility from any Internet enabled device,
and searchability by all major search engines.
3. It uses innovative DNS technology that ensures speed of access, live data,
clickable call-to-communicate links, ease of navigation and protection of private
data.
The .tel cannot be measured against other Top Level Domains (TLDs) because it is
fundamentally different. All existing TLDs map domain names to IP addresses. By
contrast, the .tel maps domain names to contact information and keywords stored
directly in the DNS.
As a Top Level Domain, the .tel has a unique purpose that is not in competition with
other TLDs: the ultimate purpose for .tel is communication while the purpose for other
TLDs is reaching content on websites.
However, as an internet service, the .tel may be compared to various other companies.
The following provides a market positioning analysis of .tel for both the corporate and
individual markets.
Corporate Market Positioning
To understand the value offered by .tel to businesses, Table 1 provides a comparative
analysis of existing companies that offer somewhat similar services. While each of these
company types contains some similarities with the .tel, none offer the complete set of
features and benefits of the .tel.
As shown on the vertical axis of Table 1, these companies can be categorized into five
distinct groups:
• Directory Services: such as online yellowpage providers
• Webpages: specifically the “Contact Us” pages
• Local searches provided by global search engines: such as Google Local
• Vanity name numbers: such as 1800-Flowers
• Voice or SMS based interactive applications: such as interactive voice response
(IVR) systems
As shown on the horizontal axis of Table 1, the benefits and features of the .tel can also
be broken into five distinct groups:
• Core Concept – addresses the primary reasons for corporations purchasing a .tel
• Value Added Features – addresses additional benefits offered by the .tel
• Speed of Access – addresses issues of data volume, download speed and navigation
• Search Capabilities – addresses the use of keywords
• Cost Benefit Analysis – addresses the cost of .tel versus other services
The corporate comparative table is provided in the PDF file through the link at the bottom.
Individual Market Positioning
To understand the value offered by .tel to individuals, Table 2 provides a comparative
analysis of existing companies that offer somewhat similar services. While each of these
company types contains some similarities with the .tel, none offer the complete set of
features and benefits of the .tel.
As shown on the vertical axis of Table 2, these companies can be categorized into five
distinct groups:
• Online Whitepages: such as Yahoo! People Search
• Address Books: such as PC-based Outlook or Mobile-based Blackberry address book
• Unified Communication Solutions: such as UNYK, Skype and GrandCentral
• Professional Community Sites: such as Plaxo
• Social and Student Community Sites: such as Facebook
As shown on the horizontal axis of Table 2, the benefits and features of the .tel can also
be broken into five distinct groups:
• Core Concept – addresses the primary reasons for corporations purchasing a .tel
• Value Added Features – addresses additional benefits offered by the .tel
• Speed of Access – addresses issues of data volume, download speed and navigation
• Search Capabilities – addresses the use of keywords
• Cost Benefit Analysis – addresses the cost of .tel versus other services
The individual comparative table is provided in the PDF file through the following link.
Source: DocStoc
Last edited by TelTalk on 2013-01-12, 1:14 pm; edited 1 time in total
