The reasons why .tel has never become successful

.tel was created for directories:
How many successful directories exist on the web? Perhaps 10 or 100? Not a big market!

.tel was created for Yellow Pages:
Is there any successful directory where to find .tel websites?

.tel was created as single point of contact:
If you go to a .tel, you can get a great overview about the contact data. But how do you find that .tel?

.tel was created for good SEO abilities:
Honestly the results are not compelling.

.tel was created for name dialing:
If I instruct my smartphone to dial the number of a contact, it doesn’t know what a .tel is!

.tel was created as mobile website:
I know tons of competitors with many more design options.

Now the sixty-four-dollar question:
In what area .tel is better than other offers?

Tim Spears wrote:Now the sixty-four-dollar question:
In what area .tel is better than other offers?

My guess is that in other areas you will never get $1,000,000 yearly for a decade just for holding a place.

P.S.
If it will be me who will win these $64, then please let me know.