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...they really don't !
EPC - usually expressed as a figure for Earnings Per 100 Clicks - can be very misleading.
You may have a high figure for EPC, but if hardly anyone ever makes a click it's not much use at all !
What is required is a figure which takes account of this, combining the amount earnt per click with the number of clicks actually made.
What you need to look for in any reporting system (or calculate for yourselves) is EPM - Earnings Per 1000 Page Impressions - which allows for both the value and frequency of clicks - it's the only true measure of monetisation success.
http://MikeSeaton.tel
PS. Some reporting sytems call it RPM rather than EPM (R = "Revenue").
EPC - usually expressed as a figure for Earnings Per 100 Clicks - can be very misleading.
You may have a high figure for EPC, but if hardly anyone ever makes a click it's not much use at all !
What is required is a figure which takes account of this, combining the amount earnt per click with the number of clicks actually made.
What you need to look for in any reporting system (or calculate for yourselves) is EPM - Earnings Per 1000 Page Impressions - which allows for both the value and frequency of clicks - it's the only true measure of monetisation success.
http://MikeSeaton.tel
PS. Some reporting sytems call it RPM rather than EPM (R = "Revenue").
