Lies spread fast while the truth sometimes has to be searched for.

We all do our best to get a running start when starting a new business. But when does a running start touch fraud? Or at the least misleading folks into believing something is more successful than it really is?

Don't be a victim. At this stage most of you should be sophisticated enough to spot this ice cream. They play on your emotions and fears and dreams. Just be on the look out and separate the genuine from the fake. How do you know. Don't believe 99.99% of the BS you hear. Maybe a couple will be caught red-handed and will discourage others.

I guess everyone has a right to dream big. But when most of these dreams turn to nightmares there is going to be a lot of angry people out there with more than a few “I told you so” people coming their way.