Register
Blog
Neustar .US Campaign Neustar launches new .US branding campaign “Kickstart America” the same outfit that supports Telnic I think, So why can't Telnic get the same deal for pitching small business globally ??? Mark |
How they are selling ... They are the people you interact with every day. At least, we hope you do. They are the small businesses who are the backbone of America. They are the second generation hardware store in Memphis, the florist shop in St. Louis, the cupcake shop in Austin, the accountant in Topeka. We talked to them. Same thing applies to .Tel except it's global. Mark |
Good find Mark - there's a lot of organisations right now beavering away to sign up the "mom and pop" stores and SMBs generally. .Tel needs to be there with its own initiatives - as well as deals with Telcos to sign up the millions with mobile phones. One encouraging thought - once http://Telnames.tel gets going they (as a registrar rather than a registry like Telnic) will be free to do deals with Telcos - the sort of thing I have in mind is offering 100,000 .tels to Vodafone for a $1 fee each for the first year. Mike Seaton |
Assuming that Telnames is actually a live project that will come to fruition soon, I wonder if there will be a reseller or affiliate scheme? |
Quote:
I would join an affiliate scheme to help get .tels registered (provided they set a 28 or 30 day cookie). This can be set up very quickly but needs to be done via an organisation such as http://www.CJ.com or http://www.TradeDoubler.com The reason for this (apart from their expertise and infrastructure and thousands of affiliates already in place for the advertiser) is that publishers don't get paid until they reach a threshold (say $50) and it takes too long to do this individually with different advertisers - far better to deal with one organisation and let them aggregate the different affiliate commissions into the $50 threshold payment. Additionally, it's much easier for a publisher to log into one place to check all affiliate sales rather than a multitude of sites. Mike Seaton[/size] |
I think that Telnic should launch an affiliate program for Tel owners... for every 2 other people you get to register their Tel, you get 1 year free registration on a Tel. |
Quote:
Whether it's $1 or $10 makes no difference to the carriers. They simply aren't willing to embrace the convergence between data/telephony yet - they are terrified of making a misstep and disrupting their existing business. When they do (as is inevitable) then the .tel proposition will be strong. Pricing does make a difference through other channels though - for example I'd love to see a specialist registrar selling domains through app stores, but the sales commissions are probably too ridiculous. Targeting SME's makes the most sense right now.[/size] |
Quote:
That's a big assumption to make, given the number of carriers worldwide and the global nature of .tel. Until now it's been imposssible to do a low-cost deal with a carrier re .tel, since Telnic would not be able to do that as a registry, and a single registrar would not want to be the loss-leader for all the other .tel registrars around. The .tel game is changing now, with the imminent launch of http://Telnames.tel as discusssed in this thread It may well be that Kash and Fiona (CEO and CFO of Telnic Ltd. and founding directors of Telnames Ltd.) will feel that they are able to make such an offer to a Telco who wants to stand out from the rest. I certainly don't buy the idea that none of the Telcos worldwide will consider any form of new business revenue proposal at the moment. The opportunity is there - I think Telnames Ltd. will be looking at this and many other opportunities now that the restrictions of being a registry are lifted. http://Telnames.tel represents a new phase for .tel - we must all hope that it doesn't turn out to be "too little too late" for retaining the development interest of software developers and the investment cash of domain investors. There are a lot of alternative opportunities out there for developers and investors - .tel needs to keep its "ecosystem" on board. Mike Seaton[/size] |
Misstep! The Telco's don't have a choice, there's a freight train coming, to halt the spiral of their current economic model they have to cannibalise it, but none have the cojones to do so. |
