Register
Blog
Without marketing will .Tel be lost in the new TLDs? http://domainnamewire.com/2012/06/07...for-domainers/ Mark |
An interesting evaluation that would benefit .Tel through consumer awareness ... In the next 24 months, the general public is going to see an unprecedented wave of messaging about these new TLDs, and that means people around the world are going to end up paying more attention to domain names *in general* and what’s to the right of the dot. Mark |
Some marketing for .tel has happened here. Unfortunately it had no impact at all! |
The best hope for .tel now is probably an acquisition (by the right company - not another registry). |
Quote:
100 % true! In that case we could expect the development activity for .tel would be reactivated. But who will approach Apple, Facebook, Google or Microsoft?[/size] |
Quote:
... or AT&T / Vodafone and so on?[/size] |
Most likely outcome is that it continues to stall for another year or two before a bigger registry operator acquires it, and then phases it into becoming a general purpose TLD (remember the ".tel" string itself is actually pretty darn good!). Or maybe Telnic can pull something out of the hat at the last minute in a typically British "Dad's Army" sort of way |
In the meantime it would be useful for us to get Tel out there by partnering with small businesses, charities, local church etc to get their Tel going. I have done it with a few small businesses, and now looking to get a few names for a charity and a couple of churches and I plan to set it up for them without charge. I recently partnered with a local business and provided an ad campaign landing page service using a Tel, (again for free) just to build the awareness. They distributed 140,000 flyers with the Tel on it. See justperfect.tel. The URL was QR coded. People need to know Tel, so we enthusiasts have to help change it from .what? To .tel My two cents |
Quote:
Very Nice ! ( The page and the 140,000 flyer distribution ) It would be interesting to hear about the response rate from the Business. :)[/size] |
Quote:
Great article Mark, and a very good topic for discussion. Two things could end up coming out of this I would say: 1. The additional tld onlslaught strengthens the position of the original tlds (.com, .net, .org) as the other 1,200 tld's did. 2. Being that many of these "new" tld's coming out are not "structural" in nature, they could break the "original mold" once and for all ( .tel should hope for 2. greatly. ) "structural" is used to refer to a "categorical" (.edu) need versus "anything" (.goop) people might want. We currently have .com to .xxx and .uk to .(idn), but truly commercial names could break the mold once and for all, just as this entire process with ICANN was intended to do. .zippo .yp .jim .cardinal .citi .microsoft .ford .mcdonalds .avon Suddenly .com, .net, .org doesn't mean anything if the big players abandon the "originals" for their own tld ! :eek: ULTIMATELY THIS MAKES AN EVEN GREATER CASE FOR .TEL AS A MASTER ADDRESS WITH A MASTER DIRECTORY ! (See www.masteraddress.org for those not up to speed with this reality. YP.com and Facebook.com are high traffic sites because of the "chaos" that Google style, "anything goes" results give.) ".com and the orginals" will then no longer be the "master address tld of choice", and the only REAL tld designed as a master address and master directory across all devices (.tel and telpages) has that much more of a reason to prevail in the ensuing chaos. .TEL is truly the original of "master addresses" with it's own "master directory" because of its limited page structure and directory exclusivity. ( aka its "purpose" by ICANN ) The first commercial search engines all included .com, .net, .org, and created confusion, which exists even today - and now it will be times thousands more tld's ! What we finally have coming to fruition could be the statements made about the "cart and the horse" and the "truck and the trailer" with .tel years ago .. >> here << .TEL and TELPAGES is the "horse" that finally has the ability to pull the "cart of other .tld's around". Another analogy used is that .TEL is the "Card Catalog" for the "Internet Library". Any way you look at it, .TEL has the opportunity to lead the way as the starting point in the chaos if 2. above is correct. Yellow/White Pages is/was the way out of chaos for local, Facebook is the popular way out today for people and businesses, and now maybe TelPages and .TEL pages can capitalize on the way of the future, and the ALL-TIME original in its class with the respect it deserves. :cool: added: The "single page" structure and the "front page only" structure with the original style is critical for .TEL and TelPages success ultimately. The subdomains and long-tail benefits indexed in Google or whoever was only a sideline or secondary benefit all along, even if key.[/size] |
Quote:
Have to take the TelPages approach more serious, still. :o[/size] |
Quote:
If TelPages is not going to do that job for us then someone else will start a similar telpage search engine. How about an exclusive tel page search engine ONLY TO INDEX THE SUB DOMAINS ? Leaving the root out! It will index only the populated tel domains.[/size] |
Quote:
I think it's called Google ! added: plus Telnic would be out of business, only to sell 43 domains with 12,900,000 records and a sub-domain directory. (not good) added again: subdomainers keep fighting for content, and that's fine, but .tel is not about a few trees or their size and structure, .tel is about how many trees in the forest called TelPages directory just like Facebook. You go talk to 900,000,000 Facebook users and tell them Facebook is not successful because many pages absorb. The whole world will laugh at that notion - focus on forest is the key, not the trees or their branches, even if it can have good value to some ... still. ;)[/size] |
Yes .Tel should be everyone's "Master Address". A site like MasterAddress.org could be used to market the concept. Bookmarking your master address so that browser applications can find relevant information perhaps via raw DNS associated with your .Tel or via HCard formatting is a start. Login via your .Tel instead of Facebook or Twitter - that's the future. This provides a platform-independent method that is not tied with any specific social network. Use standard DNS data, commonly available to all networks. This is the prospect for .Tel. Mark |
Quote:
Totally agree. Directory owners have to think differently. If you are building huge networks of subdomains, then each subdomain should be used to sell a .tel and then link to it. Use that platform as your vehicle for YOU to sell more .tel domains. Don't sell subdomains as THE master addreses. You can make money by selling actual domains and then provide optional services to populate them on behalf of the new owners. Sell advertising on subdomains or provide links to .tel domains. I have thought about this and I have been down this road too for all kinds of directories. I've collected a small set of surnames thinking that using them will provide benefit to those who want a lastname identity. Instead give them a free spot to hold MINIMAL information with a link to their full .tel. Either could be used. The benefit to the owner is they get to reserve the subdomain as a placeholder and you can sell up to 100 .tel domains per subdomain (eg 100 John.Smith.tel links in that subdomain - more John's will benefit, instead of just one). The free link gives them a little extra juice, but the sale of the .tel and the service afterwards might be the ticket. The same holds true for other kinds of directories. Give business owners links from your categorized subdomains to their business .TELs. This holds even more promise since a business requires much more content. Provide a service that builds the content on behalf of the new owner. Here's my service (a start) for those SMB's I sell. Creating massive directories of names etc will not benefit this TLD or Telnic. Telnic needs us to sell INDIVIDUAL .tel domains and with our growing assets we can help sell more to make the public aware. Use our assets to market and create awareness, not to stockpile. Give people links from your assets to newly sold domains. Share and open your assets. IMO, this is what will help expand awareness. Mark[/size] |
BTW, if you start sharing directories in the manner described, you just might get Telnic to be more open to provide missing features and functionality. Everyone wins. Mark |
Quote:
Without quoting everything great you wrote I wanted to compliment you on your service site. The samples are a great, broad representation, good stuff. :)[/size] |
Other thing that could create confusion with the new extensions of hundreds if not thousands is this: . Microsoft everyone will know if Microsoft company, .London everyone will know if London city, etc, etc but .tel everyone will say is something that mean telephone, and that could be a strong advantage in our favor due that people will say is a phone directory. So, I would rather prefer that people think is a .telephone that telnic. Regards http://supercyberheroes.tel |
Quote:
Exactly. Geezuz. Where are these new templates that were promised[/size] |
Quote:
I second the first exactly and exactly your Geezuz as a second exactly. :)[/size] |
