The reason why the tel-concept hasn’t succeeded so far!

Look at all the free stuff that Google, Facebook, and others offer... and what they're worth now. Telnic has to think outside of their original box. I liked the original video of the blonde on the train platform looking up Ben.tel on her smart phone. But the reality is that people want to engage online - the connection process itself is the target here, not just completing the connection. To that end, it's not just about the blonde finding Ben's contact info... in order to engage with him... it's about engaging with him right there on his Ben.tel website.

First of all, a big part of a domain online is for people to find you first and then to decide if they want to contact you or connect in person. What if the blonde in the ad didn't first see Ben in the train? What if she found him first through a Google or Telpages search? What would Ben.tel be able to offer in the way of showing off who Ben was, to differentiate him from the other guys on the virtual train?

This is where people want their Tel to be able to show off photos, videos, and other content, that not only expresses information, but also creativity and personality. It becomes a powerful branding tool. At the same time, content features prominently in terms of search engines, and being found. I think Telnic already recognizes this fact, but it appears that they are afraid to go the distance. Thus we still have a half-baked cake.

If Telnic is afraid to commit to the kind of development required to complete the product, then it's like trying to swim in 6 inches of water, just to avoid drowning... what's the point then of trying to swim?