Finally a new article from Telnames on the web: http://sme-blog.com/guest-blog/is-your-website-mobile-optimised
For most small businesses a single business profile page containing all their key contact information is all they need. They can then add a link to this page wherever their business details appear online e.g. local directories, Twitter, Facebook etc. If visitors to your mobile friendly website like what they see, they’ll get in contact, or explore their standard .co.uk or .com website to delve into more detail.