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Yellow pages went bankrupt. http://www.businessweek.com/articles...t-but-not-gone Regards |
Excerpts from the BK article that pertain to all of us: Matthew Stover, SuperMedia’s chief marketing officer, last year told me that “to be successful, anybody who has been in yellow pages needs to be in the local media business now.” That means transforming into a digital ad company that sells marketing services to small and medium-size business owners, helping them manage tasks like search engine optimization, and maintaining a presence on social networks. “If I am a heating and air condition person, when do I have time to do all of this?” Stover said. Directory companies have increased their digital revenue, but not quickly enough to counteract declining print sales. To expand the digital side, they’ll need to make some investments, from developing new technologies to training staff in social media marketing. Even for a leaner company emerging fresh from bankruptcy proceedings, those pressures and challenges aren’t going away. |
