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What could make .tel a success? Obsolescent |
It's a two-pronged approach.. going after SME's, which Telnic has arguably been more successful at so far (so should expand upon this strategy) and targeting consumers, which has proven much more difficult. Partnerships with carriers would help here, and would lead to hardware manufacturers making tighter integration (which you alluded to). But remember, if the first approach is cracked then secondary success with consumers will inevitably follow. Short answer: double down on what's proven to work. |
How many times one thing can be repeated. you're right once again, Jens. I'm personally giving up on this dead walking mode. Need this, need that, in order to become this or that. Having exactly 0.000% of voting, all i can actively do is to watch the show from remote coast, commenting "whoaaaa, how cool!" or "ooooooups, how sad!" to my colleagues/friends while the show keeps going on. Saying clear 'no thanks' to most renewals (as 'diluting the investment allocation', thus giving up on expectations and personal beliefs in their nominal value should go up in future). No significant progress - no money - everybody's happy. One way of keeping me convinced is maintaining IR communication up and live. Press Room It's a worrying sign for investors when employees, and managers chose or to bail out and find another job, especially in short period of time without official statement of restructuring, published in advance by that company on one of it's communication channels Blog Email communication (telegraph style) sent once in a while by young, dynamically evolving and innovative company, won't make bad impression. Once in a while means a bit more frequently than 4 per year. And graphics person must be involved in email creation chain it before it's sent, come on. Visual touch, if not a necessity, is much anticipated in our days. |
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Jens, this subject of what needs to be done to make .tel a success has been covered so many times on this forum, both you and I know that none of the myriad suggestions made so far have resulted in any significant change to Telnic's marketing and product positioning strategy. I agree that if phone manufacturers implemented DNS lookups in their handsets that would make a big difference to .tel, but that won't happen without "critical mass" being achieved first. If you define "critical mass" as say 2 million registered domains containing phone details, that means 10 million actual registrations if you assume that 20% of domains have these details entered (the current % is probably less than that). Given that we appear to have reached a 300K plateau this "critical mass" is simply not going to happen if we continue along the present course. Here's a quote from Justin on the subject of getting DNS lookups integrated into mobile phones: Quote: [/size]
So something dramatic has to be done to get to "critical mass" in order to make integrated DNS lookups attractive to phone manufacturers. Here's a quote giving suggestions I have made: Quote: [/size]
I have made contingency plans in case .tel continues more or less along the same path as it currently is - though like all on this forum I hope that one day .tel will catch the attention of "Joe Public" so that owning a .tel domain will be as natural as owning a mobile phone. Mike Seaton[/size] |
