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I've just been playing around with Yell.com... ...using the index at the bottom of http://Yell.com to select the business category and then choosing the location - obviously you can use the search box as well. http://Yell.com is very good - it's easy to use and gets to the contact information you need quickly and easily. IMO .tel will not be able to compete on functionality with this - a highly structured index with an easy-to-use search facility that consumers are used to going to for the business contact info they need - and of course already comprehensively populated with data. No wonder http://Yell.com can get away with charging what they do - if I was running a local business I would want to be in it. Haven't checked out what it's like on a mobile - maybe that's somewhere .tel has an advantage ? So .tel needs to target businesses that don't want to pay out for http://Yell.com, "yellow page" directories that want to integrate with .tel, and private individuals. Maybe the .tel integration with directories, as Mark has suggested, is where .tel will eventually score - the idea that the .tel owner enters up their data in the DNS once (from any internet connected device) and all the directories then access this. I'm just very impressed with what http://Yell.com offers now - can somebody please convince me that .tel will somehow compete - and how ? Or is integration with "yellow page" directories the ultimate destination - if so will they want to play ball and at what cost ? Interested in the views of others - just try http://Yell.com first and look at it from a consumers point of view, not as a forum member ! Mike Seaton |
Just thought of one reason where .tel scores over a "yellow page" entry - free traffic from search engine results pages where the .tel is a keyword domain name and it appears on page 1 of Google etc for popular search terms. So http://DiscountGolf.tel - which can service a country/international is worthwhile to have - but for local business search it seems to me that http://Yell.com runs rings around .tel's offering at this level. I know there may be the odd exception to this - like http://Crediton.tel and http://TaxiNumbers.tel - but for market dominance it does seem to me that http://Yell.com has the local business search market sewn up. That's why they can get away with charging many times (and will continue to do so) what a .tel directory can ! Thoughts anyone ? Mike Seaton |
"This is a no-brainer - I'd have to pay over £1,000 for that display with YellowPages/Yell, and yes, I'll display cards for you. This is great" - Get Connected, Crediton. |
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You just showed with this thread why a Rocket is needed instead of just jumping higher. That's our reality. A strategy of local leverage is positive, but still very sparse to the end user even if everyone does it acceptably. It's a resources thing, so we need to have a strategy that's better leveraged. It's not a matter of a defeatist attitude, just the opposite as you have seen looking at Yell. :o[/size] |
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As I was saying in a previous post concerning Yellow Pages: ITS GOT AN INDEX!!!!! So there isn't any need for any 'Keywords' as they are part and parcel of this directory! In this respect it doesn't matter any number of 'hoots' If you are joe the plumber, or joanne the plumber. Because as long as you are a Plumber or whatever profession you choose, all Joe Public has to do, is to go to Yellow Pages On Line and then look under Plumbers or whatever Trade you are in and they will find you! No need for any Keywords as they are already built in and you don't get in unless you want to get in. So that minimizes the risk of any Blank Pages. If Joe Public has a One Page Tel that's possibly all that they will ever need and if that goes in Yellow Pages as well, then that is a match made in Heaven IMO Hi Mike This is exactly the point I was trying to make. Yellow Pages or Yell.com has as you say :got the local business search sewn up because it has an INDEX and a very good one at that. So you don't need to have a Tld with a keyword because Joe or Joanne The Plumber will always be found under Plumbers or whatever Category they want to be listed under. And Yell.com has plenty of local directories to find a Plumber etc in Your Area. OK Joe or Joanne the Plumber may not show up in the Google results but Joe or Joanne The Plumber doesn't really care because they get all the local jobs they can handle. Also it's not that expensive (unless you want a big advert) So if Joe or Joanne were given the choice of paying $1,000 for a Tld or $1,000 for a big advert in Yell.com, I think its a 'no brainer' which one they would choose IMO Yell.com every time. Now if your advert in Yell.com also includes your .Tel Then IMO it doesn't get better than that, as I said before that kind of a tie up could well be a marriage made in heaven.[/size] |
It's been my experience here in the US that most of the people I know do not go to YP.com to search for businesses. I'm not sure about Yell.com in the UK. Most of my friends use Google or Bing to find what they need. Using the iphone google maps search for businesses is extremely popular and is probably a driving force killing the Yellow pages. How does .tel fit in the equation? For myself, a very powerful feature is the ability of the user or small business to change contact info quickly from their phone. Also the price at $10.00 is very reasonable to be found in the search engines. |
Mike, I'm a tiler, not a plumber, in "Yell" if I look for a plumber in London I get 2455 results, how is that a benefit for me as the Plumber? Result for Tiler is 215. OK in a smaller region, Crediton, result 152 listings for Plumbers. |
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Hi Cees, If you lived in London - a huge city - you wouldn't search for a tiler in London, you'd search for a tiler in your locality eg. Putney. Here's 4 searches to compare for tiler putney Bing UK (109,000 results) Google UK (166,000 results) Telpages.com (0 results) Yell.com (152 results) Which do forum members think consumers would find the most useful ? Mike Seaton PS. My vote goes to the Yell.com results (click the Map view to show the location of the businesses in the area).[/size] |
You're not alone obviously ... If that isn't enough to get the Yellow Search ® transition concept ... Yellow Pages beats Google :eek: Yellow Search ® to Telpages ® fusion is the way globally. |
Hi Mike, I understand, Putney still throws up 152 results though, .tel can be manipulated to give a more targeted result for the advertiser, I wouldn't pay a thousand quid a year to be number 152. I know I'm not telling you anything you don't already know but this is the result I get using similar parameters, search for tiler in quakers hill a very small suburb of Sydney. http://www.google.com.au/search?clie...EqaRiQfDwoTxDA QuakersHillTiler.tel top of the page where I am. |
We have not got to Plumbers for http://crediton.tel yet but try searching for Plumbers in Chagford: Google 220,000 results (top 2 not in Chagford) Yell 44 results (none in Chagford) Telpages 1 (Spot on) Searching for Tilers in Putney and Plumbers in Sydney using TelPages, and finding none at this time, simply illustrates the need for a good local .tel site, and more promotion of TelPages. If people get used to finding reliable business contacts on TelPages, they will soon realise the benefit of usinf a .tel for personal use. And as to an index, there are several ways to deal with that: http://chagford.tel http://crediton.tel http://taxinumbers.tel http://dialaroom.tel |
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Well said on all. The idea of course will ultimately be to have each of the individual entities maintain their own .TEL pages and have them indexed in the TelPages global directory. This has been of course the primary mission of .TEL all along. Until, and even after this happens however, local directories will be very valuable in providing local listings, first as simple entries containing the data as you have done, then updating the directory listings by simply listing the individual .TEL's themselves as the data source. This has been of course the secondary mission of .TEL all along. :)[/size] |
