Understood, but some of your supporting statements are the whole problem:
kprobe wrote:Most small business users don't have a site to begin with, let alone know how to find a free templated site.
Anyone can Google for it and find dozens.
TelNames needs to penetrate the small business market through the right channels with a message that offers this simple, mobile-ready setup.
Good for a stepping stone if you do find a few takers, dropped for everything better later if it's viewed only as a mobile website, per previous post.
This is how a .tel makes sense:
~ .TEL's are viewable across desktops, laptops, tablets, smartphones, and not-so-smart phones.
~ .TEL begins by you selecting your very own domain name address, so that you can advertise your single point of contact anywhere you like.
~ Advertising your .TEL address won't be left completely up to you though !
~ .TEL has its very own, exclusive, global .TEL directory - TelPages.
~ Telpages global directory allows anyone, anytime, anywhere, around the world to find a .TEL page with just a quick lookup from any internet-enabled device !
That's a sell worth having in addition to a website !
Getting found (Advertising) is the whole point of public display.
Businesses and Professionals don't want to spend too much to do it.
LinkedIn, Facebook, Twitter, YouTube, Yellow Pages, Yelp .... TelPages.
This is the key, still. Simply put:
Single source for your profile, all devices accessible.
I believe that success with TelNames will breed success for pro .Tel and when the time is right, we (pro .tel owners) will get what we need as well.
Mark
Telnames success with the masses will be "as short lived as .tel's introduction" if all it is, is a mobile website, unless TelPages is a quality, popular, single point of contact for everyone's desktop/laptop/tablet/mobile .TEL
The more things change, the more they stay the same.
No matter what medium is used over thousands of years, the "flock" always wins over the "flock".
We say we want "mass support" but then we offer nothing that the "masses" appreciate "as the masses". I believe what we're looking for is known as "mass appeal".
.TEL success depends on "mass appeal" and Telnames is a step in that direction. Finish with all the steps, don't just push one step that can't compete.
No one expects TelPages to be Yellow/White Pages/Facebook/LinkedIn or any other comparison, today, but if it can't be a good directory with a few, it can't be a good directory with many, and if it can't be a good directory with many, it won't find anything except "non-mass" appeal.
Non-mass appeal is what we offer, and non-mass appeal is what we get.
Imagine that.
Focusing on one element that can't compete, a mobile website alone, is "non-mass appeal at it's finest". A fad at best, and dropped quickly, again.
This is Telnic's whole problem - chasing the few, chasing their tail, laughed at by the masses.