Changes in rankings of smartphone search results

This could be important for .mobi and .tel: 

http://googlewebmastercentral.blogspot.de/2013/06/changes-in-rankings-of-smartphone_11.html

(from the Official Google Webmaster Central Blog)

Really important and google programmers/persons need to be reminded/refreshed as to the simplified format .tel was conceived as (ie with using the machine readable dns as structure)

If telnames are able to supply a ready subset of 5 subdomains per telnames domain, we could really see an improvement over the next year for SEO telnames results.

Strike while the iron is hot!

Hopefully Telnames will stick to its intelligent choice of only having the top domain without subdomains forever.

Subdomains have trashed the .tel effort and have trashed the TelPages effort.

Single domains in a single-domain directory is the path to success for Telnames.

There are thousands of tld's available for anyone that desires subdomains and Google results, including old .tel.

FINALLY there is hope for the new .tel with Telnames, hopefully they are smart enough to learn that being like other tld's is the whole problem.

Now Telnames just needs their Telnames directory and all is right for new .tel !

@GoTel

Please name only one downside of subdomains. I don't know any!
(The fact that Telnic didn't succeed can't lead to the conclusion that .tel will work better without subdomains.)

@gotel

why trash the ENTIRE concept of subdomains?
subdomains have been proven to show targeted search results in google. 

telnames could provide a SMALL subset (lets say 5 pages) that are AUTOMATICALLY created BY telnames.
For example, targeting a service or product (as per the new PAYPAL feature with 5 items)

the use of subdomains in a CONTROLLED manner by telnames would be perfect.
this should be discussed not rail-roaded!!!

Really useful article at http://googlewebmastercentral.blogspot.de/2013/06/changes-in-rankings-of-smartphone_11.html posted by @Watcher - everyone with an interest in .tel and mobile sites should read it - particularly the bit re "faulty redirects".

Also worth reading is Google's page re Common mistakes in smartphone sites
- not checked but hopefully the .tel proxy is not guilty of any !

http://MikeSeaton.tel

I have noted the concerns of users regarding the controversial discussion about sub-domains.
I support the debates about critical topics as long they run fairly. The expression of both opinions (for and against sub-domains), however, is legitimate.

Some further thoughts ....

0. any comment on possible relation between the date of this Google post for typical errors with mobile (saying it in otherwords : how to optimize your mobile traffic/experience) , as noted by @watcher on one hand, and the date that Apple turned to Bing on mobile search through SIRI ? nearly same date ... ohoho ...

1. Although I agree with @boracay subset of 5 is reasonnable value proposal for TElnames, however, until TN sales are much much more stronger, it is very possible that Telnic won't take the risk again (as experienced with customizable pro TELs in the past), to have finally in the end empty " sets of 5 sub directories" automatically attached to TNs, as many TN owners will not fill in the additionnal subdir (more work, more time, more photos, more text >>>> therefore will remain empty or loosy in 2 case out of 3, ... as the better not being the best always ;).

2. More over what is still in front of TN and of Pro TELs is that mobile display of pro TELs & TNs is not optimally rendered with colors, images, etc as it could be, depending apparently on mobile client/device . Did anyone investigated methodically into these various rendering ?

3. TN is basically mobile ready or let's say mobile fitted (except TN background image which disappear in mobile displays), while pro TEL is genuinely mobile responsive considering the dynamic (sometimes unexpected ) rendering on desktop of mobile images or ad texts that might be displayed, or hidden, depending on the type of browsing device .

4. One common " error in navigation" still, which could be improved by TELnic , is to try within pro Tels, to solve empty "pages" issues through sub directories links possibly really
 exists, althought the destination "page" cannot be displayed anymore (never existed or, was removed).

Although not immediately helping Telnic to sell more TNs (as TNs obviously cannot have this "problem" now due to absence of any subdir attached) , but helping pro TEL set under directories  to "always resolve" to at least the home page or to a customizable error-404 type of page , would possibly help search engines starting to consider potentially that the .TELs are finally not mainly filled with empty/ dump garbage data like search this Tel, search all Tel, powered by TELNIc, manage, this domain is for sale, (!) etc for TELs , or supplying "links" within a Pro TEL directory which in the end might not resolve nor lead anymore  to attractive content, or with TNs which are not filled intrinsically with a lot of any content by essence. 

AND THIS IS PARTICULARLY SENSITIVE when considering MOBILE BROWSING (high monetisation value) where it is important :
 i) not to bore mobile user by bad navigation experience
AND
 ii) still offer to search engines the garantee to navigate through enough rich mobile contextual content for correct experience of mobile users, otherwise search engine (as Google or Bing) will never route high value mobile traffic again to a given .TEL or TN when there is no further value built out of it (to be splitted/ shared as from a mobile search engine experience.

Therefore the chicken and egg issue if you would like to truly exist through a fresh dot TEL only (Pro TEL or TN in the same shoes) without initially sending traffic from your incumbant digital marketing (out of reach of future TN owners) or from your next IRL marketing efforts with marketing materials distribution (namecards, flyers with QR codes, coupons with QRcode links etc, product packaging or service wrapping ;).

If this is not solved,  your TEL could be less and less picked for mobile through natural search over Google or Bing ,  as other stake holders will bring progressively more mobile-relevant content to feed mobile search trends towards future ?
OK, there might be a period of 2 to 3 years from now where still nor the chicken neither the egg could get proeminent .
But I guess it can also be shorter  ...

Triggering additionnal needs for directories of TELs or of optimised search engines for TELs ?

What do you think ?

@Telwax

Now we are getting constructive.
Thank you for this profound post.
I’m willing to appreciate that the difficulties the TLD .tel is facing are not only caused by Telnic, because .tel has a very innovative approach of course and it’s not easy to enter the market with new ideas.
I see that we are standing at the breakover point where people don’t use their computers to enter the internet anymore, but more on the way from point A to B.
The main question should be how .tel can help businesses attracting new visitors with a Telname. A key problem is to create good mobile search results. Subdomains would be the easiest solution to help reaching this target.
Other measures (global directory, interactive apps between users, databases that separate the important information from the trash) could help too, but they just don’t exist yet.
One thing what surprises me is that everybody is using mobile devices now for searching the internet, but the world is still using the old methods from the period of stationary computing.
New inventions like .mobi and .tel have never been discovered by the public; even .mobi is already in use since 7 years (since 2006).
.tel is probably only one small piece of a complete new environment which should focus on mobile users, but even Facebook and Google are struggling to provide new tools tailored for cell phones.
If .tel would be implemented into a real mobile internet which is much more than only a small adjustment of the traditional internet, it really could be a game changer.
But for this much more is needed than a small company with only one dozen of employees. What we need is the integration of .tel into a bigger scenario that can be delivered only by the “big 5”: Apple, Google, Facebook, Microsoft and Yahoo.

To the remarks of Telwax:

1. IMHO the users should decide what is best regarding the characteristic of detailed information on a .tel.
   Do customers of Telnames want subdomains and long text or not?
   Do visitors of Telnames want subdomains and long text or not?
   Does an advantage exist if users don’t have to navigate due to the absence of subdomains or is it even counterproductive, because the visitor is closing the Telname too fast due to the small amount of content?
   
2. Uniformity like presented by Telnames can be a disadvantage too, because companies want to show they are different than their competitors.
   
3. My personal preference is that .tel can provide a solution for all devices; not only for mobiles.
   
4. .tel customers need to feel a value of their domains to start filling it with data (nice design AND discoverability). .tel doesn’t have a product yet that provides both. Telnic provides only SEO, Telnames provides only nice design.
   

Let’s hope the world of the future won’t depend on the service of one company only (Google) and makes place where other ideas like .tel will have a chance to evolve.
If the internet world wouldn’t depend on Google alone, .tel would have much better chances.
I don't have a solution for all problems, but not only one person alone can solve all of them.
That's the reason why the discussion of such elementary problems is so important. Sadly Telnic doesn't want to take part.
I'm looking forward to more interesting chances for brainstorming like this (instead of complaining about the current situation only).

@Toptel
@Boracay

The entire point of .tel is very simple:

1. Person or Business profile
2. Person or Business profile directory

Google is a garbage heap of internet addresses and subdomains, .tel is not about Google.

Look at Yellow Pages, a profile and a profile directory, .tel is about the world first global phonebook.

Telnames FINALLY represents what .tel was always advertised as in its primary function, to be a directory of personal and professional profiles that is worth more than the Google garbage pile.

Any attempts to represent a Google style garbage heap is suicide for .tel (as already proven).

For .tel to succeed it must be what it is meant to be, or die because it is the WORST of what every other tld already is.

I am trashing nothing but trash itself.

@GoTel

Maybe you're right; Telnames has to eliminate everything that made Telnic a failure before.
Maybe Telnames shouldn't allow logos, videos and the picture gallery either.
Instead Telnames should only allow contact information in plain text.
If I intend to register a domain, I can buy a .com and I can place nothing than my phone number in plain text on it, too. Then there will be no difference to .tel!

Sorry if I sound cynical, but subdomains didn't cause the problems at Telnic.
The main problem of Telnic is that .tel websites are still in beta!
As long this is the case, it doesn't matter if .tel offers 0, 5 or 3,000 subdomains.

@Toptel

You don't sound cynical, you sound like you're grasping at straws for an intelligent argument.

A profile has many rich features that describe the person or business and its offerings, Yellow pages proves this everyday, and it has NOTHING to do with the subdomain argument.

The point is simple, so maybe this will help you understand the point that I made, and the one that others understand all too well --

If I am trying to "get to the point" of a story, I tell it quickly and with the most information in the shortest amount of time.

For example, a Television Commercial is a short story, not like a Movie which is a long story.

Google and all other tlds and their websites are Movies on the Internet, while White Pages/ Yellow Pages are TV Commercials on the internet, in their own intelligent theatre.

Whether they include Video, Text, Pictures, Offers is of no consequence to the point at hand.

Telnames is FINALLY a rich-feature short that people LOVE to have when they are looking for a profile, now they just need to focus on their own theatre like White pages and Yellow Pages.

Old .tel is a joke movie (flop) in a world of movies that it can't compete in (and never will).

It's just the way it is and right now the flop has a chance now that it is looking more like it was advertised (Telnames).

What is the purpose of a Telname from Telnames?

Having good search results? No, not without subdomains.
Building a global directory? No, it doesn’t exist.
Building an outstanding website? No, other domain extensions can do that better.
Having a tool that could be successful eventually in the far future? Pure speculation.
Having a mobile website in addition to my desktop website? That could work, but why using two hosting services (.com hosting + Telnames)? That’s not practical.

Long story short: the success of Telnames will depend on the capability of people finding a Telname.
If Telnames doesn’t want to provide subdomains, then Telnames has to think about something else.
But until now there is nothing what puts internet users in a situation to be able finding a Telname anywhere.

Tim Spears wrote:If Telnames doesn’t want to provide subdomains, then Telnames has to think about something else.

Be patient! Telnames is only one year old and is aware about this topic: www.telnames.com/telnames-partner-network

price telnames cost to much..com cheaper..

The fact its hard to get a virus  on dot tel is a big interest to me.

Google search is interesting for me if it shows up on the same page as my competistion the fact its easy to update i can change the google title so its up to date with changes in my industry no need to find the page on my website and upload it and mess about ......first time for me i dont have to be top of google just have to be up to date i only need google to find me faster.
telnames is in my pocket 247 i can change my header anytime

do you understand what i am trying to say here?

hulltv wrote:do you understand what i am trying to say here?

No! How do you get your .tel on the first page of Google?

local search only long tail keyword

Another argument for the introduction of subdomains at Telnames!
Domain names with the options for www.location.service.tel are much more valuable than only www.service.tel.
Only one or two subdomains would bring a substantial benefit to Telnames.

Good thing that Telnames is smart enough not to make the mistakes of old .tel with subdomains !

Growing numbers of real registrations every day !

Now all they need is a Telnames directory to get rid of all old .tel nonsense !

I would suggest that both formats have their merits. If both can be kept it can only enhance Tel's value.
To avoid cluttering up the Global Directory it may be better that when a search is done, only the home page of the TEL ( Telnic Version) and the Telname is returned.
For the Telnic version the searcher/user can drill down to find their information. I feel this is very workable.

As to registrations: A potential Tel user can be presented with a few options on registration:

1. Choose a very cheap single page (Telnic) TEL with no sub domains. (Maybe a $4.00 - $5.oo range
2. Choose a Telnic Tel with subdomains for a higher price.
3. Choose a Telname Tel template. (and possibly variations of it - eg for specific categories of business and for advertising landing pages)

All this can be bundled and offered to registrars - the structure has to be developed by Telnic; the registrars would not do it.

I feel this is a winning strategy.

any thoughts?

GoTel wrote:Growing numbers of real registrations every day !

Wrong.

Beginning from February, new Telnames registrations are decreasing every month.

Sunrise wrote:Another argument for the introduction of subdomains at Telnames!
Domain names with the options for www.location.service.tel are much more valuable than only www.service.tel.
Only one or two subdomains would bring a substantial benefit to Telnames.

One point that needs to be appreciated is the commercial revenue that would accrue to Telnic/Telnames with/without the ability for .tels to have subdomains.

Take the example quoted of Service.tel.

With subdomains Telnic/Telnames may only sell one Service.tel domain - with up to 2,999 Locations (current max Telnic folders = 3,000) capable of being created in the format DifferentLocation.Service.tel.

Without subdomains it's possible Telnic/Telnames could instead sell thousands of DifferentLocationService.tel domains, depending on the number of locations worldwide users wanted to offer the "Service" eg. PooleWindowCleaning.tel etc.

Which of the above scenarios do you think has the most business appeal to Telnic/Telnames CEO Kash ?

http://MikeSeaton.tel

PS. I use subdomains extensively myself to generate targeted traffic and link juice (eg. http://BoatFinder.tel)  - they're very useful for SEO - but that doesn't alter the business case described above !

gibran wrote:I would suggest that both formats have their merits. If both can be kept it can only enhance Tel's value.
To avoid cluttering up the Global Directory it may be better that when a search is done, only the home page of the TEL ( Telnic Version) and the Telname is returned.
For the Telnic version the searcher/user can drill down to find their information. I feel this is very workable.

As to registrations: A potential Tel user can be presented with a few options on registration:

1. Choose a very cheap single page (Telnic) TEL with no sub domains. (Maybe a $4.00 - $5.oo range
2. Choose a Telnic Tel with subdomains for a higher price.
3. Choose a Telname Tel template. (and possibly variations of it - eg for specific categories of business and for advertising landing pages)

All this can be bundled and offered to registrars - the structure has to be developed by Telnic; the registrars would not do it.

I feel this is a winning strategy.

any thoughts?

I have read this suggestion many times. And yes, you are 100 % right with it.
I don't know any other successful internet service that doesn't offer a basic package for free and a premium package (Google, Dropbox, thousands of apps, etc.).

If you want to survive on the internet, you have to adapt the successful strategies. Unfortunately Telnic is not open-minded for this kind of ideas.

Sooner or later these 122 Telnic Registrars are going to get very ****** off with not being allowed to sell the ONLY VERSION OF .TEL BEING MARKETED - that provided by Telnic's wholly-owned subsidiary Telnames eg. http://YourBusiness.tel

Of course with nearly 2000 new gTLD sales opportunities arriving shortly, and with .tels requiring extra staff/server resources regarding the CTH system, they may just give up with an extension that has constantly falling total registrations.

So many people have posted over the last year warning Telnic of the dangers of excluding their 122-strong established distribution channel from the latest version of .tel - but that warning has simply fallen on deaf ears !

Not much more any of us can do now - but just wait for the inevitable result !

http://MikeSeaton.tel

silvano wrote:

GoTel wrote:Growing numbers of real registrations every day !

Wrong.

Beginning from February, new Telnames registrations are decreasing every month.

Wrong.

The RATE may fluctuate, but the NUMBER has INCREASED .... duh.