I find these hints and tools very helpful:
http://24x7social.com/2013/01/29/5-reasons-why-inbound-marketing-is-the-new-seo/
How Telnames fits into this world?
http://24x7social.com/2013/01/29/5-reasons-why-inbound-marketing-is-the-new-seo/
How Telnames fits into this world?